Benfica president Luis Felipe Vieira has insisted the club are not interested in selling wonder-kid Joao Felix to anyone.
The youngster has been heavily linked with a move to Manchester United after impressing in Portugal.
Comparisons have been made with Cristiano Ronaldo though it’s far too early to tell if that will come true.
Felix’s price-tag has already risen to astronomical heights but it doesn’t appear to have put off United’s interest in him.
Vieira has a host of Europe’s top clubs chasing his player’s signature and it will take some effort to ward them off.
According to Metro, Luis said: “I am happy that all of Europe is talking about Benfica’s talents. Now it is clear that our project of betting on young players is bearing the desired results.
“Joao Felix the next Ronaldo? There is only one sure thing: Felix is one of the best talents produced by Portuguese footballer since Ronaldo.
“Juventus’ and Real Madrid’s interest in him? Ask them. At this moment we are not interested in selling him and soon we will increase the release clause in his contract.
“Joao has an incredible technique, he is fast and also very intelligent. He is a good person, he shows that he has important values that make me very proud.”
It’s unlikely Vieira will hold back Joao forever, especially given how much of a force player power is in modern football.
The club president is possibly just trying to drive a hard bargain and is making it clear he wants to make an incredibly healthy profit.
There’s no doubt such a fee will be a burden on Felix but Benfica will believe they’ll only be getting what they deserve for developing such a talent.
Given the fees mentioned though, it’s unlikely Manchester United will break the bank for a relatively unknown youngster given the summer overhaul they’re planning.