After setting a precedent back in 2010 by signing a £40 million four year training kit sponsorship deal with DHL, the Glazers have yesterday set another Premier League precedent – by buying it out early.
An official statement from the club said:
“We have successfully negotiated an early buy-out of our training kit agreement with DHL effective 30 June, 2013.
“DHL will then continue as our global logistics sponsor.
“The significantly increased value of agreements concluded since entering into this agreement, such as our world record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimise the value of these rights.”
“Further optimise the value of these rights” – United really have descended into nothing more than a powerful trading tool for the Glazers.
It is likely that the Glazers already have a bidder willing to pay more than the £40 million four year contract that DHL had in place. With General Motors signing a seven year kit sponsorship deal worth just under $600 million starting from the 2014-15 season when the current AON deal runs out, who knows what deal they might have in the pipeline.
Having publicly stated that they have no intention of selling up soon in a recent statement, we won’t be getting rid of them any time soon. They seemingly won’t be happy until they have branded and sold every inch of the club.