Earlier yesterday, Manchester United signed a deal with Bulova to make them the official timekeeper of the club and last night, they announced a deal with Sky New Zealand to show MUTV.
Off the top of my head that means that United have signed deals with Aeroflot, Chevrolet, Pepsi, Bulova and now Sky New Zealand this summer.
All the new deals are fantastic for bringing in new streams of revenue for the club but given our slow movement in the transfer market this summer, it doesn’t give the best impression to fans. It almost feels like securing lucrative new sponsorship deals has been prioritised over strengthening the squad itself.
There are only three weeks left in the window with United desperately needing to bring in at least one midfielder to improve the squad. Ed Woodward has been back in the country for nearly a month but the only official movement has been failed bids for Cesc Fabregas.
United need to make sure that they don’t lose touch with the fact that this is, first and foremost, a football club. Floating the club on the New York Stock Exchange, delving into official social media’s and signing lucrative new sponsorships are all good and well but their impact all depends on success on the pitch. That needs to be remembered.