Manchester United have vowed to be aggressive and powerful in the transfer market over the next decade and are not afraid to spend big in order to make the right signings.
The Telegraph’s Jason Burt alludes to the fact this summer will not be a one off. Instead, it will be a watershed moment followed by a decade of big spending thanks to the power of United’s corporate machine.
A £750m ten-year Adidas deal will see United’s already substantial revenues increased further and when the next TV rights package is released, all Premier League clubs are expected to receive bigger payments, so United will have plenty of money to spend where necessary.
Many consider United’s record transfer spend this summer a direct and panicked response to last season under David Moyes but the reality is that the spend came as a consequence of years of underinvestment rolled up into one whirlwind summer.
Constant underinvestment over the past few years left United’s squad lacking in quality and when the Sir Alex Ferguson factor was taken away, everything crumbled.
Now, United are ready to make sure last season is only a one-off and are doing so by finally spending substantial money which has been doing nothing but collecting dust in the Glazers’ pocket.
When you take into account that the Adidas (kit), Chevrolet (kit), AON and DHL (training kits) deals are worth upwards of £125m alone, not adding in 30+ regional sponsors the club has, then you realise just how much financial muscle United have.
Manchester United could permanently sign Angel di Maria and Radamel Falcao on loan every season only spending money generated from the £75m per year Adidas deal.
The reason Financial Fair Play has come into existence is because an influx of foreign owners willing to invest heavily has massively skewed transfer fees, to the point where £50m on a top player is considered commonplace. Paris St Germain, Chelsea, Manchester City and Monaco have all played their role in the creation of this artificial market, not United.
United’s spending has been backed by increased revenues rather than owner wealth. In fact, the Glazers have never invested a penny of their own money into the club. That may never change but it seems the club is now willing to invest and buy whatever is necessary to compete.