The picture of Ibrahimovic holding up a Man United shirt, posted on July 1st, has yielded 529,000 likes (about 38,000 per day).
Man United also confirmed that four of their top six posts have included the big Swede.
The number of ‘likes’ an Instagram post receives in the context of football may seem quite trivial and, well, irrelevant. But for United, who are, after all, a gargantuan business that depends on public interest and investment, Instagram posts act as a barometer for judging what appeals to supporters the most.
In this sense, Zlatan’s signing is not just a positive in footballing terms, but in business terms as well. The unprecedented attention that the 34-year-old has garnered in his two weeks as a United player is testament to his superstar status, and, alongside Jose Mourinho, his presence won’t be forgotten any time soon.