Adidas have released an advert featuring Paul Pogba concerning the speculation surrounding the midfielder’s potential move to Manchester United.
The advert, part of Adidas’ new ‘First Never Follows’ slogan, shows the 23-year-old picking up a newspaper which simply reads “Blah, Blah, Blah” before announcing to the camera: “Don’t believe everything you read in the papers.”
Pogba signed a ten year deal – where he’ll earn up to €44m – with Adidas earlier this year.
Adidas’ new advert comes off the back of persistent speculation surrounding the Pogba’s £100m move to Man United.
— adidas Football (@adidasfootball) July 27, 2016
This new advert is a classic case of Adidas exploiting the prevailing headline story of the summer in the interest of maximising publicity. Unsurprisingly, the short video has kicked up quite a storm amongst football fans and media outlets alike – fulfilling Adidas’ aim.
It should be noted that this isn’t the first time Pogba has fanned the flames surrounding his future; the midfielder recently posted a cryptic message on his Instagram, telling his followers: “We say it all by saying nothing at all”. Perhaps he asked Zlatan Ibrahimovic for some tips on how to coax the media?
However, while the advert is nothing but a publicity stunt, the message is still pertinent; when a transfer story of such magnitude comes along, you really shouldn’t believe everything you read.