Manchester United forward Ella Toone has made a classy move to save historic English club Chorley Women FC.
Toone assumes new role
In a groundbreaking move, United announced on Wednesday that Toone has come to the aid of fourth-tier Chorley Women, forming a unique partnership that is believed to be the first of its kind.
Chorley’s previous committee was due to step down in May, meaning the club was on the brink of folding in the absence of a new leadership team
However, with the assistance of Toone, Chorley now has a structure in place, which has received the green light from the Football Association and Women’s Super League.
Toone will partner with Chorley, her ET7 Academy and her creative agency Amicizia Studios. She will serve as creative and strategic advisor, with funding driven through commercial opportunities.
Chorley are viewed as one of the founding clubs in English women’s football, having been established in 1982.
United note that Toone’s Amicizia Studios will produce Chorley’s social-first content, documentaries, digital series and commercial storytelling designed to enhance the side’s profile and boost revenue streams.
The ET7 Academy will support Chorley’s wider community strategy by creating more opportunities for girls through football, education and mentorship programmes.
Statement
Toone said in a statement, “This isn’t about making headlines.”
“It’s about creating opportunities, building something a little different and helping grow the women’s game in communities that deserve investment and belief.”
“Football has given me everything, and I want to help create more opportunities for young girls to dream bigger.”
“Chorley has an incredible football heritage and a real sense of community.”
“I’m excited to play a part in helping build something that people across the town can be proud of for years to come.”
Featured image Ben Roberts Photo via Getty Images
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