Manchester United have confirmed that they have struck a world-leading sponsorship deal with Super Group, which will see Betway become the club’s official principal partner and exclusive global betting partner.
Blockbuster agreement
In May, a report covered by The Peoples Person relayed that United were on the verge of agreeing a sponsorship deal with Betway worth around a lucrative £20m per year.
It was mentioned that this multi-year agreement was poised to become the biggest standalone training kit or playing shirt sleeve deal in world football.
The Red Devils had been without a sponsor on their training gear since their association with blockchain firm Tezos ended in June 2025. United were presented with multiple offers but took their time to settle on a partner they believed was the best fit.
Now, United have confirmed that the partnership with Betway, which begins with the 2026/27 season, is the gambling company’s largest sponsorship investment to date, forming part of a market-leading portfolio that takes in top-flight football, Formula 1, international rugby union, cricket, basketball, and tennis.
The Betway logo will feature on United’s training kits for both the men’s and women’s teams. It will also be spotted prominently on matchdays at Old Trafford.
Statements
United’s chief business officer Marc Armstrong said, “We are delighted to welcome Betway as Official Principal Partner.”
“The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.”
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.”
Neal Menashe, chief executive officer of Super Group, remarked, “We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.”
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally.”
“We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”
Meanwhile, United return to action on Saturday when they face Paris Saint-Germain.
Featured image Alex Livesey via Getty Images
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